By purchasing misspelled URLs, we turned a search for Wordle into an awareness campaign for dyslexia, leveraging the popularity of the game which is 2022’s latest word craze!

Earlier this year, we teamed up with dentsumcgarrybowen to launch our first national advertising campaign entitled It’s Hard to Read. In this blog, we share thoughts from the creators of It’s Hard to Read as well as feedback from Dyslexia Canada community members. Join us to learn more about the purpose of this campaign and how you can help raise awareness of dyslexia.